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Benjamin James
Benjamin James

What You Need to Know About Pt Djarum Tbk's 2011 Performance: A Summary and Evaluation of Their Annual Report

How Pt Djarum Tbk Achieved Remarkable Growth in 2011: A Detailed Annual Report Analysis

Pt Djarum Tbk is one of the leading tobacco companies in Indonesia, with a market share of 21.4% in 2011. The company produces and distributes various brands of cigarettes, such as Djarum Super, Djarum Black, Djarum Coklat, and LA Lights. In this article, we will analyze the company's 2011 annual report and highlight the key factors that contributed to its impressive performance.

2011 Annual Report Pt Djarum Tbk 28

Pt Djarum Tbk's 2011 Financial Highlights

The company's 2011 annual report shows that it achieved a strong growth in revenue and profit, despite the challenging economic conditions and the increasing competition in the tobacco industry. According to the report, the company's revenue increased by 17.6% from Rp 38.9 trillion in 2010 to Rp 45.8 trillion in 2011. The company's net profit also increased by 19.4% from Rp 7.9 trillion in 2010 to Rp 9.4 trillion in 2011.

The company's revenue growth was mainly driven by the increase in sales volume and average selling price of its products. The company sold 72.3 billion sticks of cigarettes in 2011, up by 5.4% from 68.6 billion sticks in 2010. The company also raised its average selling price by 11.5% from Rp 567 per stick in 2010 to Rp 632 per stick in 2011.

The company's net profit growth was mainly attributed to the improvement in its operating margin and net margin. The company's operating margin increased from 28.8% in 2010 to 29.3% in 2011, while its net margin increased from 20.3% in 2010 to 20.5% in 2011.

Pt Djarum Tbk's 2011 Strategic Initiatives

The company's annual report also reveals that it implemented several strategic initiatives to enhance its competitive edge and sustain its growth momentum. Some of these initiatives are:

  • Expanding its production capacity and distribution network to meet the growing demand for its products.

  • Launching new products and variants to cater to the diverse preferences and needs of its customers.

  • Strengthening its brand equity and loyalty through effective marketing and promotional activities.

  • Investing in research and development to improve the quality and innovation of its products.

  • Enhancing its corporate social responsibility and environmental sustainability programs to support the welfare of its stakeholders and communities.

Pt Djarum Tbk's 2011 Challenges and Opportunities

Despite its outstanding performance in 2011, the company also faced some challenges and risks that could affect its future growth. Some of these challenges and risks are:

  • The increasing regulation and taxation of the tobacco industry by the government, which could reduce the demand and profitability of its products.

  • The rising health awareness and anti-smoking campaigns among the public, which could lower the consumption and preference for its products.

  • The intensifying competition from both domestic and foreign players, which could erode its market share and pricing power.

  • The volatility of the raw material prices and exchange rates, which could increase its production costs and affect its profitability.

However, the company also identified some opportunities and potentials that could support its long-term growth. Some of these opportunities and potentials are:

  • The growing population and income level of Indonesia, which could increase the demand and affordability for its products.

  • The diversification and innovation of its product portfolio, which could attract new customers and retain existing ones.

  • The expansion and penetration of its distribution channels, which could enhance its market reach and accessibility.

  • The development and improvement of its human resources and corporate culture, which could foster its operational excellence and customer satisfaction.

Pt Djarum Tbk's 2011 Corporate Governance and Social Responsibility

The company's annual report also demonstrates its commitment to uphold the highest standards of corporate governance and social responsibility. The company adheres to the principles of transparency, accountability, responsibility, independence, and fairness in its business conduct and decision making. The company also complies with the applicable laws and regulations, as well as the best practices and codes of ethics of the tobacco industry.

The company also recognizes its responsibility to contribute to the social and environmental well-being of its stakeholders and communities. The company implements various programs and initiatives to support the areas of education, health, culture, sports, disaster relief, and environmental conservation. The company also engages in dialogues and collaborations with its stakeholders to address their concerns and expectations.

Pt Djarum Tbk's 2011 Outlook and Future Plans

The company's annual report also provides its outlook and future plans for the year 2012 and beyond. The company expects to face more challenges and uncertainties in the global and domestic economy, as well as in the tobacco industry. However, the company also believes that it has the capabilities and strategies to overcome these challenges and seize the opportunities that arise.

The company's future plans include:

  • Continuing to focus on its core business of producing and distributing high-quality cigarettes that meet the needs and preferences of its customers.